There has been much talk in recent years about the importance of offsite marketing. What often gets left undiscussed is the topic of knowing when to outsource offsite marketing efforts in order to save time and money. Because offsite marketing tends to involve efforts that both directly and indirectly generate sales, it can be difficult to gauge a clear ROI on these tasks. This makes it hard to determine whether it’s worth the cost of outsourcing, but these considerations can help you come to the right decision.
You’re Losing Money in the Form of Time
As a business owner, there are certain tasks that only you can perform, and there are only so many hours in a day. When considering whether or not to outsource offsite marketing, always factor in whether you are spending irreplaceable time on tasks that could effectively be done by someone else. For example, maybe there is an employee in your business who knows your industry well enough to write guest posts for you. If guest posting is something that takes you a significant amount of time, it makes sense to outsource the job to an employee or an outside writer. Likewise, if creating search engine ad campaigns requires extensive research because you are unfamiliar with the use of SEO keywords, it makes sense to outsource the job to a marketing company.
Your Efforts are Lagging
Not everyone who excels in business excels in marketing. In many cases, you may find that your advertising dollars simply don’t stretch as far as they would in the hands of a professional marketing team. If in doubt, you can always outsource offsite marketing on a trial basis and use conversion metrics to gauge whether the additional cost is worth it. As competition rises, the cost of keyword marketing continues to rise as well, but it is still possible to get a great ROI from your offsite advertisements with the right strategy as well as trial and error. If this is something you lack the time or expertise to do, outsourcing the development of your advertising campaigns could actually save money in the long run. CPC or cost-per-click advertisements charge based on the competitiveness of the keyword you are using, so knowing which keywords are worth the cost makes a major difference in ROI. It takes time to learn which keywords are worth it for your niche, and that time may be better spent elsewhere.
You’re Starting to Feel Burned Out
While there is no single symptom of burnout, offsite marketing should never take up so much of your time and energy that you no longer feel you have time to run your business. If you are a one-person team, consider making the decision to outsource offsite marketing to a company that is dedicated to it.
How to Outsource Offsite Marketing
The first step to outsourcing your offsite marketing efforts is to contact a reputable marketing company that understands the demands of your industry. Call Brandgy today at 352-578-2000 or contact us through email to receive a no-pressure consultation.Tags: digital marketing marketing Offsite SEO online marketing small business marketing