Small Business Marketing

The Science Behind Branding – An Essential Element of Establishing a Brand While the word ‘Branding’ is very commonly used in business today, its routes can be traced back about …

Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of …

As a small business, you have likely heard the word branding thrown around a lot, and you know it’s essential, but it’s not as straightforward as you may think. Small business branding …

Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or …

Given the fact that YouTube is the second most popular website in the world, it would seem that it is enough on its own to bring in the traffic and clients your …

The seven most common logo design styles each have their own advantages and pitfalls. Considering these carefully can help you pick the logo that would be best for your particular …

How to Boost Your Internet Presence Using Offsite Marketing If you have a business, chances are you already have some kind of website devoted to telling your customers about your …

Creating content for your business blog week in and week out can get boring. Thankfully, there are a number of things you can do to regain your inspiration and create …

Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …

Reusing old blog content to generate traffic and sales may sound corny but it is actually an extremely effective way to improve your site’s standing online, attract new and old …