Branding

Branding for Your Startup – A How To Guide

Branding for Your Startup – A How To Guide

Creating a startup isn't easy, and you need more than just a great business idea. One crucial step when starting a new company is branding. Here is a quick guide to branding for your startup.   What Is Branding for Your Startup? Branding is an essential strategy...

The Science Behind Branding Your Business

The Science Behind Branding Your Business

The Science Behind Branding - An Essential Element of Establishing a Brand While the word 'Branding' is very commonly used in business today, its routes can be traced back about 1500 years. What is branding, and how can you use the science behind branding to help your...

Important Factors in Small Business Branding

Important Factors in Small Business Branding

As a small business, you have likely heard the word branding thrown around a lot, and you know it's essential, but it's not as straightforward as you may think. Small business branding is what your company represents and the unique value your business offers. When it...

How to Avoid a Re-branding Disaster

How to Avoid a Re-branding Disaster

Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster that had to be almost immediately undone following public backlash. Following are some tips for your...

Brand Building Tips Every Entrepreneur Should Know About

Brand Building Tips Every Entrepreneur Should Know About

Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. Following are some brand building tips every entrepreneur should know in order to become and...

Five Personal Branding Mistakes to Avoid at All Costs

Five Personal Branding Mistakes to Avoid at All Costs

It is all too easy to make serious branding mistakes that can tank your business or at least cause it to take a serious hit. Following are five particularly deadly personal branding mistakes to avoid at all costs. Being Self-Centered Building a personal brand name...

Strong Branding vs. Weak Branding

Strong Branding vs. Weak Branding

Strong branding is essential to every marketing strategy, whether you run a large business or are just starting out. The problem is that most new marketers don't learn to recognize the differences between strong branding vs. weak branding until a marketing campaign...

Telltale Signs that It’s Time to Create a New Logo

Telltale Signs that It’s Time to Create a New Logo

The decision to redesign a business logo should never be made in haste. Your existing customers who are used to seeing your regular logo may find it difficult to remember your new business logo if you change it with little or no advance notice. What is more, if you...

How to Use Your Domain Name to Market Your Business

How to Use Your Domain Name to Market Your Business

How to Use Your Domain Name to Market Your Business Choosing a domain name for your business's website is one of the most important choices you'll make for the future of your business. It's the first thing your customers are going to see when they find your business...

Important Branding Trends for 2018

Important Branding Trends for 2018

Being aware of branding trends can enable you to create targeted advertisements that will effectively reach your target audience. It can also help you avoid dangerous pitfalls that will highlight your business for all the wrong reasons. Here are some particularly...

7 Exciting 2018 Logo Design Strategies

7 Exciting 2018 Logo Design Strategies

A logo design can make or break your branding efforts. While some concepts of graphic design are timeless, others change according to industry trends, so it is important to always stay ahead of the curve. This article will discuss seven new and exciting 2018 logo...

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