Social media marketing

Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or …

Given the fact that YouTube is the second most popular website in the world, it would seem that it is enough on its own to bring in the traffic and clients your …

Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …

Reusing old blog content to generate traffic and sales may sound corny but it is actually an extremely effective way to improve your site’s standing online, attract new and old …

Twitter is one of the largest social media platforms in the world, and it has an incredibly active user base. With approximately 330 million users, you can guarantee that both customers and influencers …

When you think Local SEO strategies, you probably think Facebook. After all, the social media giant is the go-to platform for many users looking to connect with local businesses, reach …

In the wake of the Cambridge Analytica scandal, a number of well-known celebrities and large companies are either stopping their advertising campaigns on Facebook or quitting the social media channel altogether. Should …

Pinterest is a powerful tool that can enable you to effectively reach a target audience in any geographical area. Following are some tried and proven tips on how you can use Pinterest to …

Small business owners sometimes overlook the connection between social media and local SEO (Search Engine Optimization). Both aspects of digital marketing are closely connected, and each complements the other. The …

Every single blog should have clearly visible social sharing buttons to make it easy for readers to share content with the friends and families. If you aren’t familiar with how …