Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or services). Following are some tips on how to use influencer marketing to help...
How to Boost Your Internet Presence Using Offsite Marketing If you have a business, chances are you already have some kind of website devoted to telling your customers about your services and products. While this is a useful way to gain exposure on the Internet, you...
Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors' names appear on most promotional materials. Today's event promotion includes websites, blog posts, social...
Promoting a B2B business online can be challenging but it is far from impossible. Consider the following offsite marketing tips for B2B businesses if you want to attract new customers to your B2B business and keep your existing customers coming back. These tried and...
Twitter is one of the largest social media platforms in the world, and it has an incredibly active user base. With approximately 330 million users, you can guarantee that both customers and influencers in your space are already using Twitter to connect. While it may...
Press releases have long been used to inform readers and other businesses in a specific industry of company news, new product development, mergers and more. What most business owners don't realize is that you can also use press release marketing to grow your brand at...
Link building may not be as important as it was several years ago but it is still one of Google's top three ranking factors. Given this fact, it is important to learn how to build links in 2018 that will not only boost your business' online standing now but continue...
In the wake of the Cambridge Analytica scandal, a number of well-known celebrities and large companies are either stopping their advertising campaigns on Facebook or quitting the social media channel altogether. Should you follow in their footsteps and have your...
In order to stay on top of the offsite marketing game, it is important to be aware of the industry changes coming in 2018. From content marketing trends to Facebook's new policy on "engagement bait," this article will cover everything you need to know in order to keep...
There has been much talk in recent years about the importance of offsite marketing. What often gets left undiscussed is the topic of knowing when to outsource offsite marketing efforts in order to save time and money. Because offsite marketing tends to involve efforts...
Recent stats show that over half of all marketing professionals feel that video offers a higher ROI than any other form of marketing. What is more, over 40% of the general public would like to see more video content from business owners. Unfortunately, many marketers...
TripAdvisor has the potential to dramatically increase customers to your local business if you know how to use the website right. Here are some tried and proven tips on how to use TripAdvisor to boost your local SEO, increase sales and generate positive word of mouth...
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