Content Marketing

Why You Should Transcribe Your Video Content

Why You Should Transcribe Your Video Content

Given the fact that YouTube is the second most popular website in the world, it would seem that it is enough on its own to bring in the traffic and clients your online business needs. However, video on its own is not enough to boost your SEO. There are a number of...

How to Create a Winning Webinar

How to Create a Winning Webinar

Videos are a great alternative to text content as they lower your bounce rate and are far more likely to go viral than words on a page. Webinars are a good option as they are relatively easy to create, attract customers and business partners and showcase your...

How to Create Content for Millennials

How to Create Content for Millennials

Millennials will soon represent about one-third of the population and they are estimated to have about $1 trillion in purchasing power. Given that fact, it's important to know how to reach them properly. Here are some winning tips on how to create content for...

Is Mixing Activism with Business a Good Idea?

Is Mixing Activism with Business a Good Idea?

A growing number of business owners are using their content platforms to not only share industry-related information and promote their products and/or services but also talk about causes that are close to their hearts. Mixing activism with business is becoming more...

How to Set Content Marketing Goals

How to Set Content Marketing Goals

Setting content marketing goals for your business is critical for online marketing success. Here are some tips to help you get started. Take Stock Take stock of the current state of your blog. What aspects are you happy with and which ones do you want to improve? Make...

How to Make Great YouTube Videos

How to Make Great YouTube Videos

Recent stats show that over half of all marketing professionals feel that video offers a higher ROI than any other form of marketing. What is more, over 40% of the general public would like to see more video content from business owners. Unfortunately, many marketers...

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