Online Marketing

The Science Behind Branding – An Essential Element of Establishing a Brand While the word ‘Branding’ is very commonly used in business today, its routes can be traced back about …

Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of …

Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or …

Designing an e-commerce website that appeals to both search engines and potential customers isn’t easy but it can be done. The following tips on how to design the perfect e-commerce …

If you want to use your name as your domain name for your business website, consider the following pros and cons. They can help you make a decision you won’t …

Creating content for your business blog week in and week out can get boring. Thankfully, there are a number of things you can do to regain your inspiration and create …

Reusing old blog content to generate traffic and sales may sound corny but it is actually an extremely effective way to improve your site’s standing online, attract new and old …

Your website design is essentially your online storefront. That’s why it’s important to make sure it’s properly designed by an experienced professional. Here are some tips on choosing a website …

Promoting a B2B business online can be challenging but it is far from impossible. Consider the following offsite marketing tips for B2B businesses if you want to attract new customers …

Videos are a great alternative to text content as they lower your bounce rate and are far more likely to go viral than words on a page. Webinars are a …