Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …
As a business owner, you probably already realize how online reviews affect your brand. A negative review here and there is unfortunately a regular part of business, but a number …
Make Your Business More Searchable with Local SEO You may have heard of local SEO, but what is it, and how can it make your “brick and mortar” business more …
It looks like a complicated matter, and Google’s algorithms are hard to understand, but the truth is, there are some pretty sly ways to trick Google into recognizing your business …
Most business owners know about basic local SEO tactics such as signing up for Google places and sites such as Yelp and Angie’s List, asking clients for reviews and using …
When you think Local SEO strategies, you probably think Facebook. After all, the social media giant is the go-to platform for many users looking to connect with local businesses, reach …
How to Use Your Domain Name to Market Your Business Choosing a domain name for your business’s website is one of the most important choices you’ll make for the future of …
Pinterest is a powerful tool that can enable you to effectively reach a target audience in any geographical area. Following are some tried and proven tips on how you can use Pinterest to …
Digital marketing is an evolving field, which means that the local SEO tactics you used last year may not work as effectively as you would like in the coming year. …
Small business owners sometimes overlook the connection between social media and local SEO (Search Engine Optimization). Both aspects of digital marketing are closely connected, and each complements the other. The …