As a business owner, you probably already realize how online reviews affect your brand. A negative review here and there is unfortunately a regular part of business, but a number of negative reviews can damage your reputation. Likewise, many positive reviews that show...
Make Your Business More Searchable with Local SEO You may have heard of local SEO, but what is it, and how can it make your "brick and mortar" business more searchable online for potential customers? First, let's look at what local SEO is, and how it benefits...
It looks like a complicated matter, and Google's algorithms are hard to understand, but the truth is, there are some pretty sly ways to trick Google into recognizing your business as a popular local entity. When this happens, you get better rankings in search engines...
Most business owners know about basic local SEO tactics such as signing up for Google places and sites such as Yelp and Angie's List, asking clients for reviews and using content marketing to target specific demographics. However, there are plenty of other uncommon...
When you think Local SEO strategies, you probably think Facebook. After all, the social media giant is the go-to platform for many users looking to connect with local businesses, reach customer support, or find hours of operation and locations. However, focusing on...
Pinterest is a powerful tool that can enable you to effectively reach a target audience in any geographical area. Following are some tried and proven tips on how you can use Pinterest to target a local audience in any city, state or region. Optimize Your Profile...
Digital marketing is an evolving field, which means that the local SEO tactics you used last year may not work as effectively as you would like in the coming year. Here are some suggestions from expert marketers on how you can improve your local SEO in 2018. Get...
Small business owners sometimes overlook the connection between social media and local SEO (Search Engine Optimization). Both aspects of digital marketing are closely connected, and each complements the other. The Connection Between Social Media and Local SEO Time is...
TripAdvisor has the potential to dramatically increase customers to your local business if you know how to use the website right. Here are some tried and proven tips on how to use TripAdvisor to boost your local SEO, increase sales and generate positive word of mouth...
Common Local SEO Mistakes If you've been in the field of online marketing for a few years, chances are that you know the importance of local marketing. Now more than ever, consumers expect to be able to connect with local businesses through online channels, such as...
Facebook can be a powerful tool to boost your company's local SEO. Following are some reasons why it plays an important role in search results as well as some tried and proven tips for boosting your local SEO with Facebook to make it easier than ever for potential...
When it comes to online marketing, SEO is a mandatory part of the marketing strategy if you want to get anywhere, but so is local SEO. People who are looking for you locally need to see you at the top of the search results to know you exist. But how do you get to that...
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