Branding

Creating a startup isn’t easy, and you need more than just a great business idea. One crucial step when starting a new company is branding. Here is a quick guide …

The Science Behind Branding – An Essential Element of Establishing a Brand While the word ‘Branding’ is very commonly used in business today, its routes can be traced back about …

Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of …

As a small business, you have likely heard the word branding thrown around a lot, and you know it’s essential, but it’s not as straightforward as you may think. Small business branding …

The design of your company’s logo is a major part of what your customers are going to see and remember when they think about your brand. Your business’s logo is …

The seven most common logo design styles each have their own advantages and pitfalls. Considering these carefully can help you pick the logo that would be best for your particular …

If you want to use your name as your domain name for your business website, consider the following pros and cons. They can help you make a decision you won’t …

Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster …

Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …

Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. …