Marketing

The Science Behind Branding – An Essential Element of Establishing a Brand While the word ‘Branding’ is very commonly used in business today, its routes can be traced back about …

Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of …

Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or …

Given the fact that YouTube is the second most popular website in the world, it would seem that it is enough on its own to bring in the traffic and clients your …

Designing an e-commerce website that appeals to both search engines and potential customers isn’t easy but it can be done. The following tips on how to design the perfect e-commerce …

How to Boost Your Internet Presence Using Offsite Marketing If you have a business, chances are you already have some kind of website devoted to telling your customers about your …

If you want to use your name as your domain name for your business website, consider the following pros and cons. They can help you make a decision you won’t …

Creating content for your business blog week in and week out can get boring. Thankfully, there are a number of things you can do to regain your inspiration and create …

Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster …

Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …