Your Domain Name and Business Success – Domains and Branding

Sep 25, 2020 | BRANDING, DOMAIN NAMES

Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of the main things on a long list, but it has an essential role.

 

What Your Domain Name Represents and Why It Matters

 

The way your domain name and business success work together is by knowing what your domain name represents and why it’s so important.

Shows Initiative

When you have your own domain name, it shows the world that you are part of the generation that is aware of requirements for building a business. It may seem like something small and simple, but it can be enough to put you ahead of the competition.

Adds Creditability to Your Business

Having a professional domain name makes you look even better to customers. Generic addresses don’t inspire a lot of confidence in clients. Customers may think that you aren’t willing to invest in your business and conclude that your services or products are of low quality. With a credible domain name, other people are more likely to link back to your website, which can help you with SEO and can be very important for getting new customers to your business.

Sets User Expectations

Once a user stumbles across your domain name, they will have certain expectations. As the business owner, you need to make sure that these expectations are met if you want to benefit your business.

The right domain name will make your brand more popular, as long as it matches your company name. The domain name reflects your brand and makes it easier for clients to remember. It can also be a natural way to get more visitors since people can share it with friends and family.

Your Brand

Your domain name should be used to build your brand. When your domain name matches your brand, you get better recognition from your customers and attract even more potential visitors. The more traffic you get for your website, the better you will rank in the search engine results, thanks to better branding.

 

Domain Name and Business Success Tips

 

Since choosing a domain name is essential to your success, there are some tips you can follow.

Length, Pronunciation, and Spelling

When searching for your domain name, you need to keep in mind the length, pronunciation, and spelling. If one of these things is wrong, it can decrease your chances of someone discovering your website. The domain name should be easy to say in conversation, easily remembered, and something that can be jotted down. Words with weird spellings may get mixed up or confused. You should also avoid hyphens or stick to just one. Google doesn’t appear to like hyphens, so you want to avoid these if possible to prevent any issues with future search engine rankings.

Extensions

Many different domain extensions have become enabled and more popular over the last years, such as dot-info or dot-business. Resist the urge to pick one of these domain names. The Internet has been part of the culture for many years now, and dot-com is what people are used to. It can be harder to find a dot-com name that fits your business but work on being creative. The process is essential and may help determine the name of your brand and company. The right domain can add more credibility to your business as well.

If you must settle on a non-dot-com, you can use a dot-net, or if you are a non-profit, you can choose a dot-org. If you are lucky enough to get a dot-com with your desired name, then be sure to get the other extensions, so your competitors don’t take these.

You may also want to consider location factors when choosing your extension. If your business is only operating in a particular country, you can use a country-specific domain, such as .ie for Ireland or .uk for the United Kingdom.

Keywords

It’s important to keep SEO principles in mind when designing your website and when picking your domain name.

One way to get a boost for SEO is including a keyword in your domain name. However, you should only include a keyword if it makes sense. Ask yourself if the keyword you are choosing encompasses a critical element in your business today, as well as five years from now. If your company expands into different areas in the future, you don’t want a limiting keyword that only describes one area of your business.

You can switch domain names later as your business expands, but you would have to go through a rebranding process and lose some success you have already built up in your current business.

Originality

While keywords in your domain name may help your brand, you may want to skip the keywords and go for a bigger branding idea and develop something original.

For example, big tech brands, such as Yahoo and Google, are so engrained in branding because these are entirely original words, and the companies were able to create the image of what they mean from scratch. Now Google is even considered a verb.

Relevancy

Relevancy is essential when considering your domain name.

If you are using a keyword, it needs to be relevant. The keyword alone won’t do the whole job when it comes to relevancy. Your entire website needs to have content dealing with whatever the user is searching for; otherwise, you will have a high bounce rate, impacting your SEO results.

When thinking about your domain name and business success, it’s essential to consider all the reasons why having a domain name is important. Once you realize how important having a domain name is, focus on how your domain name enhances your business branding, so you can choose the right one that will last your business for years to come. For help with premium brandable domain names, contact us.

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