Why Guest Posting is One of the Most Unique Offsite Marketing Strategies
Guest posting is by far one of the most underutilized and unique offsite marketing strategies available. You can give your brand a head start on the competition and drive more traffic to your website by setting aside some time each week to guest post on relevant blogs and industry websites. A guest post can be as simple as an overview of an important lesson you learned while becoming an expert in your field, or a how-to guide on a topic that is relevant to your audience. Guest posts allow you to grow your own follower reach by getting your content in front of people who are interested in other influencers within your field, such as bloggers and similar businesses. Not only do they provide excellent offsite marketing in the form of backlinks to your own website, but they help position you as an authoritative figure within your industry.
How to Find Guest Posting Opportunities
The most effective strategy for finding blogs and sites to guest post on is to reach out to the owners of the sites you already visit. Most professionals have at least a small network of influencers they observe to stay current on industry trends and information. This network is the perfect place to start when it comes to building your list of guest posting contacts. Why would other bloggers be interested in having someone else come in to share content with their followers? Producing a steady stream of high-quality, original content is the key to maintaining competitive search engine rankings, and it's also one of the biggest challenges in online marketing. By creating content for another website, you are helping that website owner provide effortless content to their audience while spreading awareness of your own brand, creating a win-win situation for everyone involved.
Guest Posting Etiquette
When it comes to crafting a high-quality guest post, it is important to provide content of the same quality you would share with your own readers. Not only is your host site more likely to ask you to return for another guest post in the future, but those who read your post will also be more likely to follow you on social media and become regular readers of your blog. While it may be tempting to use a guest post to promote your own brand, it's important to maintain a good ratio between helpful content and promotional material. A powerful call-to-action at the end of an informative post goes a long way towards turning your host blog's readers into your own followers.
In many cases, a guest post is your foot in the door to a mutually beneficial relationship with other influencers in your field. Guest posting for companies that offer services that are complementary to yours is a great way to build long-term business contacts and gain client referrals. For example, if you run an auto parts and salvage shop, you may benefit from guest posting for local mechanics.
Building Your Reputation
Guest posting is one of the most unique offsite marketing strategies because it is a free method of gaining brand recognition and credibility online. The more places your brand name shows up, the more likely it is that customers will interact with you online. There are over 5 million blog posts written each day, and the demand for quality content among consumers only promises to increase. Stay ahead of the competition by building your online network and reaching out to more targeted readers through strategic guest posting opportunities.
If you would like to learn more about improving your brand recognition and driving targeted visitors to your website, call Brandgy today at (352) 578-2000. You can also contact us through email to receive a no-pressure consultation about your online marketing goals.