Twitter is one of the largest social media platforms in the world, and it has an incredibly active user base. With approximately 330 million users, you can guarantee that both customers and influencers in your space are already using Twitter to connect. While it may be intuitive to focus your efforts on your own website, Twitter offsite marketing can generate a high return on investment when done correctly. With these strategies, you can grow your brand and reach potential leads who are already using the social media platform.
Twitter Offsite Marketing Through Hashtags
Using hashtags on Twitter may seem intimidating at first, but it is actually a fairly intuitive way to join conversations that are already happening. Hashtags are essential for Twitter offsite marketing because they act as searchable keywords for popular terms your audience is already looking for. If you run a B2B IT firm, you would want to follow and use hashtags such as #CloudComputing or #SaaS. Take the time to research the most popular hashtags being used in your field and make a list to reference continually.
Another way to use hashtags in your Twitter offsite marketing campaign is to create one with special relevance to your brand that allows you to connect with followers. Themed hashtags begin discussions on everything from popular TV series to sales and Q&A sessions. Creating a hashtag that is specific to a sales event helps generate buzz when other users join in to share with their followers. Likewise, if your business is geared toward solving a problem unique to a certain industry, creating a hashtag to allow users to share their experience with the issue is a good way to start a discussion that leads to opportunities to share your services.
One of the best ways to use Twitter to engage with your followers and build your brand is to regularly share articles from your blog or website. Twitter offsite marketing can actually be a powerful tool for driving traffic to your website. Use a combination of hashtags and social-friendly headlines to make your articles shareable, and remember to include a relevant image from your post. Research shows that tweets with images get 18 percent more clicks and 150 percent more retweets.
In addition to sharing your own content, you can use Twitter to share content with your audience that is relevant to your industry. This is known as curating content, and some brands use it to great effect. Many business owners make the mistake of sharing only their own content on social media out of fear of promoting the competition. However, the truth is that an active social media profile requires more regular posting than most blogs can account for on their own. Without sharing the same articles every single day, it is difficult to come up with a steady stream of high-value, relevant content to share with your readers.
One of the major benefits of curating content is that it allows you to network with other industry influencers. When you share an article, be sure to link it to the creator by mentioning them with the “at-symbol” on Twitter. This will not only increase the likelihood that they boost your content in return, but also help you build a relationship that could yield client referrals down the line. Sharing content from non-competitor businesses in your industry is also a great way to provide value to your followers. For example, if you run an automotive repair shop, your audience may also be interested in a well-written article on car detailing. Always keep curated content close to your niche, but don't be afraid to branch out slightly if the content holds significant appeal to your customers.
Grow Your Brand with Twitter
Whether you are looking for more Twitter offsite marketing strategies or you need general assistance to grow your brand, Brandgy can help. Call today at (352) 578-2000 or send us an email for a free, zero-pressure consultation to learn how we can help with your marketing efforts.