Facebook can be a powerful tool to boost your company's local SEO. Following are some reasons why it plays an important role in search results as well as some tried and proven tips for boosting your local SEO with Facebook to make it easier than ever for potential customers to find you.
Why is Boosting Your Local SEO with Facebook Important?
Boosting your local SEO with Facebook is even more important now than it was in times past because Facebook is making important changes on its website to make it easier than ever for people to conduct searches for local businesses on Facebook. These changes include using location far more effectively than it did in times past, indexing information, ensuring that results are far more complete than they were before and introducing city guides for frequently visited cities. What is more, Facebook is beta-testing new features that will further improve its search capabilities.
How to Boost your Local SEO on Facebook
Do Careful Keyword Research
Using the right keywords on your Facebook page is just as important as doing so in your blog posts. Do some keyword research if you haven't done so already to find keywords that not only accurately describe your company but are also not too competitive to shoot for. Use your target keyword in the About section and when you tag photos, create updates and respond to comments and questions from people visiting your page. Naturally, you don't want to reuse the same exact phrase over and over; doing so will make you sound spammy and could cause your business more harm than good. However, knowing what keyword phrases you want to become best known for can enable you to modify your keywords so that you can use them while still sounding like a normal person.
Add your Contact Information
Make it as easy as possible for Facebook to connect you with your local area by adding your address and business phone number to your Facebook page. Your address should include the city name, state name, zip code and even country your business is located in. It is also a good idea to have your business hours posted in a prominent location on the site. This doesn't improve your local SEO but it does make it easy for people who find you on Facebook to know when they can call or visit your business.
Engage with Your Audience
Engaging with your audience helps you in a number of ways. It gives you an opportunity to add additional keywords to your Facebook business page, which is always a good thing. It helps you understand your potential clients so you can better meet their needs. It also boosts your Facebook page's standing in Google.
There are several ways you can engage with your target audience. These include:
- Asking for comments or suggestions on a particular topic; i.e. the creation of a new product or adaptation of an existing one or requesting ideas for upcoming blog posts.
- Hosting a contest and asking your audience to respond with comments or even images.
- Answering all questions that people ask on your site.
- Responding to negative comments and reviews in a timely, professional, polite manner.
Post Content Regularly
One of the best methods for boosting your local SEO with Facebook is to be active on the site. Do some research to see what time of day your prospective clients are most likely to be on Facebook and then post content every single day at this time. This content does not only have to be links to blog posts you have created for your website; in fact, you want to avoid being overly promotional on Facebook by limiting the amount of salesy material you post. While some content can be promotional in nature, you can also add links to other, relevant content, put up images related to your industry, post short videos introducing people who work in your company or even offer discount coupons from time to time.
Boosting your local SEO with Facebook is not a one-time job that you can complete and then move on to other things. You will need to devote a significant amount of time each week to creating new posts and engaging with you readers. If you don't have the time or ability to do this then work with a professional company that can manage your Facebook account in a professional, efficient manner. Brandgy offers content management packages in various price points and each package includes top quality posts for not only Facebook but also Twitter and LinkedIn. Free licensed images are included as well to enable you to create content that is not only informative but also appealing. Get in touch with us at your convenience to discover how we can help you use Facebook to its fullest potential.