The decision to redesign a business logo should never be made in haste. Your existing customers who are used to seeing your regular logo may find it difficult to remember your new business logo if you change it with little or no advance notice. What is more, if you aren't careful about re-creating your logo you may wind up inadvertently creating a design that is too similar to that of another business, causing customers to confuse you with another company. At the same time, holding on to a logo simply because you've used it for years is not always a good idea. Following are some telltale signs that it's time to create a new logo or at least modify an existing one.
Four Signs that It's Time to Create a New Logo
It Doesn't Look Good on Social Media
If you have been in business for the last ten to fifteen years, chances are you didn't pay much attention to social media when first designing your logo. If you find yourself in such a situation, don't be surprised if your logo doesn't look good online. Perhaps it is too complex and people have a hard time understanding what it means. Maybe your logo is black and white and looks dated when used on a social media site. Alternatively, you may not be able to derive an icon and/or mobile app button from it.
Don’t continue using a logo that doesn’t look good online. It will showcase your business in an unprofessional light, showing people you don’t really care about your online appearance.
It Doesn't Accurately Showcase Your Business
It is not uncommon for a business to evolve over time. For instance, a company that has started out selling various types of flooring may decide to focus on a specific niche such as hardwood flooring or carpeting. Alternatively, companies that start with a few products may expand and offer many more products and services in order to reach a larger target audience.
If your logo does not accurately represent who you are today, it's time to create a new logo.
The Logo Looks Old
Styles and trends change regularly, so don't feel like you have to re-design your logo every year in order to keep up with the latest logo trends. However, you should keep tabs on popular logo design styles to make sure your logo does not look dated. If it is painfully obvious that your logo was created decades ago then it may be time to modify it so that it appeals to today's target audience.
It Doesn't Look Good Offline
It is not entirely uncommon for a company to now start online and then begin offering offline services. If you have followed this business path, be aware that a logo that looks great on your website and social media channels may not necessarily look all that great offline. If your online logo design doesn't look good when printed on flyers, products and/or billboards then it may be time to create a new logo so that it appeals to both online and offline customers.
What Should a New Logo Look Like?
It's impossible to say what every new business logo should look like as expectations vary wildly depending on what type of industry you work in, what services and/or goods you offers and even where you live. However, the following pointers can be applied to just about any business:
- Simple yet clear color designs are almost always a good option.
- Pastel colors and designs are trending now and will probably continue to do so for the foreseeable future.
- Line art should not include complex designs.
- Make your new logo look like your old logo as much as possible. You want to make it easy for your current customers to identify your business.
- If your business name is part of the logo, make sure it is easy to read.
- Keep future business plans in mind when creating a new logo. It should suit not only your present needs but your future ones as well.
Creating a business logo is not a DIY job unless you have experience and expertise in this field. Call in professional assistance to create a winning logo that will stand the test of time, not infringe on anyone else's copyrights and enable you to showcase your business in the best possible light both offline and online.
Brandgy specializes in website design, offering logo and websites creation services that are second to none. Get in touch with us to find out how we can help you create a logo that you can use with pride both now and in the future.