Branding

If you want to use your name as your domain name for your business website, consider the following pros and cons. They can help you make a decision you won’t …

Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster …

Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors’ names appear on most …

Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. …

It is all too easy to make serious branding mistakes that can tank your business or at least cause it to take a serious hit. Following are five particularly deadly …

Strong branding is essential to every marketing strategy, whether you run a large business or are just starting out. The problem is that most new marketers don’t learn to recognize …

In the wake of the Cambridge Analytica scandal, a number of well-known celebrities and large companies are either stopping their advertising campaigns on Facebook or quitting the social media channel altogether. Should …

The decision to redesign a business logo should never be made in haste. Your existing customers who are used to seeing your regular logo may find it difficult to remember …

How to Use Your Domain Name to Market Your Business Choosing a domain name for your business’s website is one of the most important choices you’ll make for the future of …

Being aware of branding trends can enable you to create targeted advertisements that will effectively reach your target audience. It can also help you avoid dangerous pitfalls that will highlight …