Logo Marketing Success Stories
A great logo can set your brand apart from the competition and create a professional first impression with potential clients. Likewise, a poorly designed logo can hinder your other marketing efforts. When it comes to choosing or designing the right logo for your business, it helps to examine logo marketing success stories. By learning from logos that work for other businesses and considering their elements in a critical fashion, you can put those same strengths to work for your brand.
The World Wide Fund for Nature
The World Wide Fund for Nature, often known as the WWF, proves that professional logos can be fun and even cute, depending on the industry you work in. The international NGO works to preserve the wilderness and reduce environmental harm around the globe. Fittingly, their logo features the image of one of the world's most endangered species, the Giant Panda. The use of negative space in the design of the logo gives it a modern feel, while clearly communicating that the organization's purpose involves wildlife and, more specifically, endangered species protection.
The Starbucks logo may be artistic and complex, but it is also a household image. While the coffee franchise's logo has had various permutations over the years, the image of a regal siren holding twin tails remains an iconic part of the company. Starbucks' logo is proof that a design doesn't have to be intuitive to succeed in every case. For artistic brands that focus heavily on customer experience, there is often more room to get creative with logo design as long as that design communicates the desired aesthetic and “feel” the company is going for.
Facebook may not win the competition for flashiest logo, but the social media giant easily has one of the most recognizable logos in the world. It may surprise you to realize how much science goes into logo marketing for many businesses. The Facebook logo uses an iconic blue background to offset the letter F, a simple yet brandable design that helps the social network maintain consistency across all of its marketing channels. Why blue and white? Fast Company suggests that it may be more than a random choice. All colors evoke certain emotions and states of mind, and blue is known for creating a sense of calm focus and professionalism. It's no surprise that this color pops up often in a variety of professional industries, from healthcare to finance.
Research shows that companies using a “signature color” can improve their brand recognition by 80 percent. While you are still in the logo designing stage, consider brainstorming with your creative team about which color would best reflect the mood and image of your brand. Warmer colors tend to promote a sense of familiarity and boldness, while cooler colors are ideal for more analytical fields. Whatever you choose, make sure that you maintain color consistency throughout your website and advertising graphics.
Firefox is an excellent logo marketing case study to look to for business owners who are interested in maintaining consistency over the long term. The browser developer's creative logo design of a fox embracing the world was retooled in 2013 to have a smoother, sleeker appearance, but it remained iconic. No matter how evergreen a design is, most brands will find themselves revamping a logo at some point, if only to keep up with current graphics capabilities. When doing so, it's important to maintain the image your customers have come to associate with your brand while refreshing the design.
Applying Logo Design Theory to Your Business
Logo marketing is an essential component of branding for all businesses. A well-designed logo helps your business stand out from the competition. To learn more about hiring a logo designer who is qualified to design the best logo for your brand, call Brandgy today at (352) 578-2000. You can also contact us through email to schedule a consultation that will help take your business to the next level.