Logo Marketing Success Stories
A great logo can set your brand apart and create a professional first impression with potential clients.
Similarly, a poorly designed logo can hinder your other marketing efforts. When it comes to choosing or creating the right logo for your business, it helps to examine logo marketing success stories. By learning from logos that work for other businesses and considering their elements in a critical fashion, you can put those same strengths to work for your brand.
The World Wide Fund for Nature
The World Wide Fund for Nature, often known as the WWF, proves that professional logos can be fun and even cute, depending on the industry you work in.
The international NGO works to preserve the wilderness and reduce environmental harm around the globe. Fittingly, their logo features the image of one of the world's most endangered species, the Giant Panda.
The use of negative space in the design of the logo gives it a modern feel while clearly communicating that the organization's purpose involves wildlife and, more specifically, endangered species protection.
Starbucks
The Starbucks logo may be artistic and complex, but it is also a household image.
While the coffee franchise's logo has had various permutations over the years, the image of a regal siren holding twin tails remains an iconic part of the company. Starbucks' logo proves that a design doesn't have to be intuitive to succeed in every case. For artistic brands that focus heavily on customer experience, there is often more room to get creative with logo design as long as that design communicates the desired aesthetic and “feel” the company is going for.
Facebook may not win the competition for flashiest logo, but the social media giant easily has one of the most recognizable logos in the world.
It may surprise you how much science goes into logo marketing for many businesses. The Facebook logo uses an iconic blue background to offset the letter F. This simple yet brandable design helps the social network maintain consistency across all of its marketing channels.
Why blue and white?
All colors evoke certain emotions and states of mind, and blue creates a sense of calm focus and professionalism. It's no surprise that this color pops up often in a variety of professional industries, from healthcare to finance.
Research shows that companies using a “signature color” can improve their brand recognition by 80 percent.
While you are still in the logo designing stage, consider brainstorming with your creative team about which color would best reflect the mood and image of your brand. Warmer colors tend to promote a sense of familiarity and boldness, while cooler colors are ideal for more analytical fields.
Whatever you choose, make sure that you maintain color consistency throughout your website and advertising graphics.
Firefox
Firefox is an excellent logo marketing case study for business owners interested in maintaining consistency over the long term.
The browser developer's creative logo design of a fox embracing the world was retooled in 2013 to have a smoother, sleeker appearance but remained iconic. No matter how evergreen a design is, most brands will revamp a logo at some point, if only to keep up with current graphics capabilities. When doing so, it's crucial to maintain the image your customers have come to associate with your brand while refreshing the design.
Applying Logo Design Theory to Your Business
Logo marketing is an essential component of branding for all businesses. A well-designed logo helps your business stand out from the competition. Namecheap has a great logo creator that is free to use and can get you started with ideas. Give it a try for free.
Free Logo Maker
Create the perfect logo for your business for free.
Use the Namecheap Logo Maker’s design wizard to select styles, and their software will generate thousands of different designs to choose from.
Need ideas? Browse the library of professionally designed logos to get inspiration.
This free logo maker can create unique logos for any industry in just a few minutes!
- Unlimited Free Logos
- High-Quality Designs
- High-Resolution Graphics
- Easy-to-Use Design Tool
- Not as Full Featured as Photoshop or Illustrator