As a business person, you understand the value of a strong and consistent brand. Your logo represents your brand at a glance. When working with a logo designer, excellent communication and collaboration are essential.
Many business people feel nervous when working with a logo designer. Afterall, a graphic designer communicates with abstract images, while you probably express yourself with words. Try these tips to ease your collaboration process.
Five Tips For Smoothly Working With a Logo Designer
1. Consider Choosing a Professional Designer Who Specializes in Logo Design
This may seem obvious, but often small business owners design their own logo or hire a friend. If you are a creative person, you may feel like you can design your own logo. Logo designers specialize in communicating abstract ideas with simple images. We previously shared insights about why most brands benefit from working with a logo designer.
2. Don't Expect Your Designer to Be a Mind Reader
Don't be shy, talk with your designer. Share your aspirations, goals, concerns, and who you see as your ideal customer. It is easier for your designer to design a logo that meets your needs if he or she knows what you need.
3. Find a Way to Share Your Tastes and Preferences
Even if you don't have an art background, you have taste. Most likely, you intuitively know what may work for your brand. You just don't know how to put it into practice. They say a picture is worth a thousand words. Consider collaborating via a “secret” Pinterest board or another visual platform. Pin colors, images, fonts, and even other logos you like. Meanwhile, have your designer pin imagery she or he thinks may work for your brand. This makes it easier for your designer to understand your taste.
4. Don't Be Afraid of a Little Conflict
Always treat your designer as a valued professional. Saying that, don't be shy about expressing your dislike for an idea. This saves you time, and it saves your designer time. Be frank and honest at every stage of the process while working with a logo designer.
5. Don't Assume Your Designer Doesn't Understand Business
According to the Content Marketing Institute, this is one of the most common misconceptions business owners have when working with a logo designer. However, many designers run their own business and may handle every aspect of their daily operations. Your logo designer might not understand your business, but most likely she understands the challenges of running a business.
Your logo supports every aspect of your online and offline marketing plan. Be sure to work with a digital marketing firm that understands branding to leverage it. Contact Brandgy to build your online brand.
