After you've found the right keywords to use for your blog post, it's time to determine where and how often to use them. Following are some tips on how to use keywords to boost your standing in Google without sounding spammy.
Forget the Keyword Density
Experts agree that, contrary to popular misconception, there really is no such thing as an ideal keyword density. When analyzing websites that hold a top position for certain keywords, it is clear that density has little or nothing to do with these websites' success. Some successful sites use a keyword a lot while others only use it a few times. Still others use a single keyword only once but still earn a high search engine placement based on other factors.
Insert Keywords in the Right Place
Keywords still play an important role in search engine results even though you cannot mathematically calculate exactly how many times you should use them to create a successful article. The important thing is to know where to put them as some spots are far better for keyword placement than others. Generally speaking, you should try to include your keyword early on in the title, in the first paragraph of the article and in at least one of your article headings. Use your keyword as part of the article's URL if at all possible.
You can also use the keyword as an image tag if you add images to your article. Adding optimized images is always a good idea as it not only makes a post more engaging but also enables potential customers to find you easily when doing an image search for a particular product.
Use LSI Keywords
LSI stands for Latent Semantic Indexing. It is a rather simple process that search engines use to determine exactly what an article is really about. The way it works is that Google's algorithm reads through an article and looks for related keywords to see how to categorize an article.
For instance, a well-written article that is primarily about cheap brand name clothing is also likely to have:
- Specific brand names
- Specific clothing types; i.e. dresses, pants, suits
- Size information
- Names of specific styles
Google looks through the article and sees the related keywords to decide if the article is about cheap brand name clothing in general, cheap men's clothing, cheap women's clothing or cheap Tommy Hilfiger clothing. The LSI keywords play a large role in determining which type of search results the article will do well in.
You can use LSI keywords to reach a niche audience or simply leverage these keywords to hopefully earn a good Google placement for more than one keyword phrase. Do some research to determine what type of phrases would attract potential customers and then use them if they are relevant to the topic you intend to cover.
However, no matter what you do, it is important to always follow the point about how to use keywords outlined below. It is the key to turning website visitors into customers who will not only remain loyal to your brand name but also eagerly tell others about who you are and what you have to offer.
The Most Important Thing to Know about How to Use Keywords
The most important thing you need to know about how to use keywords is to always do so naturally. In times past, it was possible to game the system by adding keywords multiple times throughout the article to trick Google into giving you a high placement. This is no longer possible; in fact, articles that sound like they are written for search engines rather than humans will do your website more harm than good.
If you choose an awkward keyword phrase that doesn't sound right when used in a title tag or together in a first paragraph, break up the phrase by adding words in between or choose another phrase that doesn't sound like it's out of place. A good rule of thumb to remember is that an article that doesn't read naturally should simply never be published.
Naturally, it is a lot of work to create winning content on an ongoing basis. If you are busy with managing employees, meeting potential customers and business partners, promoting your business and/or attending to important administrative duties, you may want to consider outsourcing your content creation to professional experts who can not only create properly optimized content but also help you promote it. Brandgy has many years of experience in this field and offers a variety of content marketing packages that include not only top quality content but also professional images, social media posts and end to end content management so you can see which keywords perform best in search engines and with customers. Get in touch with us at your convenience to find out how we can help you create the content you need to reach your target audience.