If you are having a hard time coming up with new blog post ideas for your business blog, consider the tips outlined below. They can be applied no matter what industry you work in and will give you the inspiration you need to continually create winning content for your business.
Stay Up to Date with the Latest Developments
One of the most effective ways to come up with new blog post ideas is to stay abreast of what is happening in your industry. Subscribe to industry-related magazines, attend industry-related events, listen to industry-related TED talks, etc. Read new books by thought leaders in your niche or a related one.
There are many ways to keep up with new input in your field. Some people listen to audio books while exercising, cooking or right before going to bed. Others set aside a bit of time each weekend to read through relevant material in a quiet, undisturbed location; as they read, they jot notes on thoughts that could be turned into new blog posts later on. Still others prefer to read a little industry-related news each day on a laptop or smartphone. Use the method that works best for you; just be sure to make the time to keep up with what's happening in your field.
Check out Your Competition Regularly
Check out your competition every so often to see what they are writing about. The idea is not to copy them but to use their ideas as starting points so you can write articles on topics that they may not have covered in depth. Alternatively, you may find a great yet outdated article on a competitor's website; use the idea to create an up to date version of the article to attract those who need current information.
Buzzsumo is a particularly helpful tool for sorting through a competitor's blog posts. It not only shows you what topics another website has covered but also rates these in order of popularity so you can see what type of content potential customers are most interested in.
At the same time, don't limit the use of this point to your direct competition only. Look up websites that may not be direct competitors but could have information you can use for new blog post ideas. For instance, a landscaping company may want to not only check out other landscaping companies but also home building company websites, gardening websites and even eco-friendly news websites for potential article ideas.
Get Others to Help You Come up with Blog Post Ideas
Don't be afraid to ask others for help. Your employees and/or business partners, for instance, could give you insight into the questions they are asked when selling your product. Customer service representatives could tell you about common problems that you could help your customers solve. Your customer base could tell you about industry-related issues that they would like to know more about.
You can also ask professionals to help you create winning content that would benefit both them and you. Interviews with industry leaders are always interesting and they tend to perform well in Google as the industry leader will likely link to the content so that his or her followers can have a look.
Update Your Old Content
As you check out your blog statistics on a regular basis, you may be surprised to find that your latest content isn't always the content that performs best in search engines. In fact, it is often older content that does particular well for one reason or another. There are several ways you can reuse this old content to generate even more traffic and sales:
- Update old information so the article doesn't look dated. Be sure to check for broken links at this time as well.
- Create a sequel
- Comment on any predictions you made
- Write a similar blog post but with a new perspective to meet the needs of another niche audience
These are just some of the many things you can do to find new topics to cover on your blog. Using these tried and proven tips will enable you to create engaging, accurate, up to date content that can not only boost your standing in Google's search engine but also attract potential customers and business partners.
If, like most professionals, you simply don't have the time to think up with new blog post ideas on a regular basis, consider getting in touch with us at your convenience. Brandgy specializes in content marketing and promotion and offers packages in various price points to enable you to pick the services that best suit your needs and budget. Your insight combined with our practical assistance can help you create the winning content your business needs while keeping up with the many other demands of running a successful company.