How Local Voice Search May Change Your SEO

Aug 17, 2017 | LOCAL SEO

Mobile search and local voice search are the fastest growing types of search queries. Both trends are mobile driven. If you offer a local service or product, then voice search may change your local SEO.  Businesses optimized for voice search face a competitive advantage with their local SEO.

In the past, voice search functions frustrated users as Siri misinterpreted the user's questions. As the voice recognition software improved, voice search became more useful. Also, the “Internet of Things” opened more opportunities with the release of Amazon Echo and Google Home.

How Local Voice Search May Change Your SEO

According to Google, 20% of their app's mobile searches are voice searches. “Think With Google” reports that consumers search for information on products or services during “micro-moments.” Consumers ask voice assistants like Siri, Alexa, or Cortana questions such as:

  • What is the best pizza in Chicago?
  • Which veterinarians do house calls near me?
  • Where can I find a good plumber in …?
  • What movies are showing?

Generally, these micro-moments involve an immediate need, quick question, or reference information. Since many voice searches via mobile while the searcher may be away from home. In fact, over 55% of voice searches happen either in the car or while out-and-about according to the “KCPB Internet Trends 2016 report”. This study indicated that people use voice search when their hands or vision are occupied. For example, the customer may be driving, shopping, or working out.

In other words, your customers may use voice search at the precise moment when they recognize a need. Don't miss the opportunity. Optimize your business site for local voice search.

Five Ways To Optimize Your Business Website For Local Voice Search

1 – Check up on your business website's local SEO

The good news is some the best practices for local Search Engine Optimization (SEO) also apply to voice search. Be sure to claim your business through major search engines like Google and Bing.

2 – A well-performing website is essential

There is no point in providing great content if your site doesn't work well on mobile devices. According to Google, a slow loading site will drive away consumers who use mobile devices. A mobile version and Google AMP optimization help.

3 – Look deeper into consumer intent and your existing customer's needs

As voice search evolves, search engines favor natural-sounding language. Google and Bing aim to deliver results based on the searcher's intent. Consider the questions local consumers might ask when they need your service. Include keywords that reflect how people talk. Also, include mention of nearby landmarks in your written directions and descriptions.

4 – Think  frequently asked questions (or questions and answers)

Users often need quick answers to immediate questions. There is often an increased sense of urgency behind the query. Be prepared by including common and important questions.  Also, include the direct answers to those questions on your website.

5 – Valuable content is still key

Businesses that provide helpful content have a distinct advantage. The growth of voice assistants, like Amazon Echo, results in an increase in home-based voice searches. Consumers may need immediate information, or they may just want recipes or tutorials. Provide content to make your customer's lives easier.

Brandgy is your go-to expert on local SEO. Contact us to learn how to get your business ready for the local voice search revolution.

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