Obtaining quality backlinks for your website is challenging but the effort is well worth it. Such links can boost your website's standing in Google both now and in the future, making it possible for you to reach literally tens of thousands of people who may not have heard of you otherwise. Following is a comprehensive guide on how to build top quality offsite links.
Write Top Quality Content
There is a massive amount of content on the web. This means that people won't link to your blog post or article unless it stands out in some way.
There are many ways to make your content stand out from content created by competitors. Some methods include:
- Writing a detailed, lengthy guide on an industry-related topic
- Interviewing experts in your field
- Creating an infographic
- Doing a study
As you can see, creating winning content is something that will take time and effort. However, the resulting quality backlinks are more than worth it as they provide valuable free advertising and boost your standing in Google's search engine.
Getting links from industry leaders is ideal. Such leaders will invariably have a website with a high Google ranking and Google pays a lot of attention to a website's authority when determining how much value to assign to a particular link.
Unfortunately, it is usually difficult if not impossible to get links from industry leaders when you are just starting out. However, don't let that discourage you. Network with other business owners or industry bloggers who have a website which has a good standing with Google, offering quality guest posts that contain a link back to your website. As you steadily become well known, you may be able to meet those who can give you the top quality links you are looking for.
Vary Your Link Sources
There are many ways to build quality backlinks and you should use as many as possible. Guest blogging is one commonly used method but it shouldn't be your primary source of links. Use it together with social media channels, a Yelp profile, YouTube videos, press releases, local and niche directories and other link building opportunities to diversify your link base.
You can even use your own website to build links. Google pays attention to internal links; that is, links from one of your recent articles to one of your old ones. Internal links show that even your old content is still relevant and can give it a boost in Google's search engine.
Vary Your Anchor Text
In times past, SEO experts told business owners to always use a keyword as the anchor text for a business website link. However, this is no longer sound advice. Links inserted in an article should be placed in a natural manner that does not interrupt the flow of the article. Natural links are the best ones as they increase the value of the content in Google's eyes and in the eyes of your potential customers.
Leverage YouTube For Quality Backlinks
Google owns YouTube and commonly lists YouTube videos in the first page of search engine results. A link from a well-made YouTube video can do wonders for your website and you can get such a link free of charge by simply posting top quality, properly optimized content on this video channel.
The first step is to decide what type of content you want to create. It could be:
- A how-to guide for one of your products
- Tips on how to perform an industry-related task
- A comparison of your product with another product or of two of your products
- A funny video about your industry or company
- A webinar
- An industry-related animation
The next step is to create your video. Pay attention to detail and make sure everyone on the video is dressed appropriately. Check the lighting to ensure that viewers will have no trouble seeing what's going on. Keep it short unless it's mean to be an in-depth guide.
When posting your video, YouTube will ask for a description and appropriate keywords. Use as many keywords as you can but get specific about what your video is about. For instance, a video about educational children's toys could use keywords to describe the exact type of toys, material the toys are made from (i.e. wooden educational toys) or ages the toys are for. The description should include a link back to the most relevant page on your website, not your homepage.
Be aware that it will take time and effort to build quality backlinks. There is no “magic formula” for creating a winning backlink profile that will enable you to earn first place in Google's search engine overnight. The good news is that you can earn quality backlinks if you put time and effort into it or hire an experienced company that is proficient in building quality backlinks. Brandgy offers link building and a plethora of other offsite marketing services that can build your brand name online while you focus on other important aspects of running your business. Get in touch with us today to find out how we can help your website earn and retain a high Google rank.