How to Develop Product Branding

Jul 18, 2017 | BRANDING

Every single company should be readily identifiable by a logo or a short, concise message that sets it apart from the competition. At the same time, company branding isn't enough. Each product you sell needs to have its own brand that people can easily remember and identify with. Here are some product branding tips you'll want to consider when offering a new product line for sale.

Decide Who to Target

Deciding on your target audience is one of the most important steps in product branding. For example, a business that is targeting customers with a limited budget will want to create a product brand that reflects the low cost of the product. Products for men should have a manly brand name. Products for children should have a playful, easy to pronounce name that kids will remember easily.

Research Name Options

Don't just pick a cool sounding name that you think will appeal to your target audience. Do careful research to make sure a competitor doesn't have a product with the exact same brand name. You will also want to avoid brand names that have been taken by companies from other industries; you don't want to run into copyright issues or leave potential customers wondering about what type of product you're selling.

Those who are targeting a foreign audience should make sure potential brand names won't be offensive to international buyers. Even seemingly innocent names in English may have a different meaning or connotation in another language so work with a native speaker when targeting buyers in a country outside the United States.

Choose a Font and Letter Color Scheme

Once you have chosen a new name for your product, it's time to pick a font. Cursive lettering has an elegant and feminine flair and can be ideal for women's products, household supplies or home improvement products. Clear, bold letters are often great for children's products and tech products. A simple font can have a classy appeal and is useful for a wide variety of industries.

Choosing the right letter color is just as important as picking the right font. The letters should stand out on the product in question so people will associate the item with your company.

Trending color schemes are often simple in style. Black and white are both timeless colors; black can be used on just about any light colored surface while white is great for dark-colored products. You can use a single color in varying gradients or pick a few solid colors that overlap with each other.

Pick a Logo

In some cases your product brand name can also double as your product logo. However, this isn't always the case. Don't automatically skip designing a logo for your new line of product simply because you have a product line name. Having a designed logo for any product line is a good way to set it apart from the competition and creates a professional feel that potential customers are sure to appreciate.

Once again, the logo should be designed to appeal to your target audience. Trending options include:

  • Simple designs and color schemes
  • Handmade designs
  • Black and white designs

Get Help with Product Branding

Designing a successful product logo isn't a job for only one person. Try to get as much input as you can from colleagues and employees before making your new product brand public. You want a wide variety of opinions from different people to ensure your new logo and product branding is viewed in the best possible light.

You may also want to consider bringing your customers into the decision making process. One way to do this is to offer a reward on your social media channels for anyone who can come up with a brand name or logo design that you can use. Alternatively, you can post several brand name and logo options and provide a survey where customers can make comments on your ideas. Give a small freebie or discount to anyone who takes the time to complete your survey as a way of showing appreciation for others' input.

Keep it Current

The last thing you want to do is completely revamp a product brand name or logo design. Doing so will confuse your customers and potential customers who won't know if the product is still the same and/or still yours. Even so, don't assume that your brand name style and logo design will remain exactly the same for years to come. Tweaking the font, lettering style, logo design and/or logo colors may be in order to give your product an up to date appearance. Just make sure the changes are minimal and don't reflect poorly on the product or the company.

Designing product branding and keeping the branding current is a big job. That is why many companies entrust this responsibility to a reputable third party such as Brandgy. Brandgy specializes in up to date, professional website branding and also offers a host of other services that can help you reach your target audience in the most efficient way possible. Get in touch with us at the earliest opportunity to discover how we can help you grow your business now and in the future.

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