As design trends change over time, what was once popular is now outdated and ideas that were not appealing in times past are now in style. Following is a comprehensive overview of current logo trends for anyone who wants to design a logo for a new business or update an existing logo to better promote a company and its products.
One of the more popular logo trends is the use of minimalist styles. Minimalist styles are more prevalent while overly gaudy logos are becoming less common. A simple logo is not only easier to generate than one that uses multiple shades, gradients and textures but is also easy for customers to remember. In fact, many existing companies are even modifying their logos to make them simpler than before.
That is not to say that you can never use texture or gradients for your logo. In fact, logos with gradients are still trending this year. However, a quick sampling of popular logos with gradients makes it clear that simple gradients are far better than fancy ones. Many well-known gradient logos use muted shades and flat designs rather than bright, shiny styles. Overlapping gradients are a particularly good option as their simple yet eye-catching style works well for just about any business.
Consider the “Handmade” Look
The “Handmade” look isn't right for all businesses. Tech companies and companies and professionals such as lawyers and accountants will want to stay away from these logos as much as possible. On the other hand, there are many businesses that will find a handmade logo to be ideal. Vintage logos, for instance, can be a great option for a local carpenter, educational children's toy store, brewery, pharmacy or NGO.
Text Logo Trends
Text logos are definitely trending this year and it isn't hard to see why. The main advantage of a text logo is that potential customers aren't likely to confuse your company with a competitor. Such a logo also creates brand awareness as people see your company name on a regular basis.
Following is an overview of several of the most popular text logo styles for your consideration.
Stacking your letters to create a square or rectangular logo can be a great idea. It looks clean and professional and in some cases even enables you to add stripes or some sort of design to the finished logo. Stacked letters are often all capitalized but this doesn't necessarily have to be the case.
Regular Text Logos
Regular text logos have been around for decades but are still trending thanks to the fact that many designers are creatively using fonts and other design tools to create unique logos that capture people's attention and showcase a business in the most appropriate light. Logos with casual lettering fonts such as Ravie and Comic Sans create an image of a playful company and can be ideal for companies selling children's products and places offering party and entertainment centers. Cursive lettering is suitable for just about any business except tech companies. There are also plenty of formal fonts to suit the need of any serious businessperson.
Framed text focuses customers' attention on your company name rather than a pretty design or color scheme. Frames can be just about any shape or color; however, solid colored frames are often used in a minimalist style so as not to detract from the name of your business.
Geometric shapes are classy and professional. You simply cannot go wrong by designing a simple geometric shape to go with your company name and slogan. Many geometric shapes include the first letter or initials of the company's name to help people associate the company name with the image. Such designs are innovative and show potential customers that you put time and thought into your design.
The use of negative space to create an innovative image is a minimalist design that won't be going away anytime soon. Such designs are typically black and white, a color combination that is trending this year. However, it is also possible to use a single solid color in conjunction with white to create a winning negative space image.
Creating a logo for your company gives your business a professional appearance and helps people differentiate you from the competition. However, it is a task that can be challenging to take on, especially if you aren't creative or simply don't have time to consider a plethora of design options. If you need experienced help in this field, get in touch with us at your convenience. Brandgy not only offers logo design but also fully branded website designs that save you time as you work hard to get your company off the ground.