Your logo is often the first thing potential clients see, long before they ever enter your office for a consultation or make a purchase on your website. Creative logo marketing should be an essential component of your overall marketing plan. From design to strategic use of your logo to increase your brand recognition, this article will cover everything you need to know about creative logo marketing.
Creative Logo Design
Much has been discussed in the graphic design community about what logos are and why they matter. Most businesses understand the importance of having a logo, but many are at a loss when it comes to what they want their logo to communicate to potential clients. A great logo not only gives people an idea of what your business is about, it also provides a visual reference point that will hopefully keep your brand in the minds of consumers long after they see it. From Nike to McDonalds, the most successful logos in the business world are both iconic and simple.
Creative logo design is all about brand identification. When you are building your brand, the visual aspects of your business should complement everything else. There is always a balance to be struck between creating a design that is both unique and professionally appropriate for your industry. Even the most well-designed logo can look unprofessional and out of place without proper industry consideration.
Using a Logo in Advertisements
Once you have designed the perfect logo, or had one designed by a professional graphic artist, it's time to put your logo to work for your business. In nearly all cases, your logo should feature prominently in advertisements. This improves brand recognition and helps you keep a sense of cohesion in your marketing efforts. Brand recognition helps your brand get noticed among the competition while targeting specific customers. Repetition is the key to building an easily identifiable brand so that consumers immediately think of your business when it's time to make a purchase or book a service.
Keep it Simple
When it comes to creative logo marketing, it's a common misconception that complicated is better. In reality, the simpler your logo is and the easier it is to understand, the more easily consumers will connect with it in a meaningful way. From hidden symbolism to complicated design, it's best to avoid adding elements to a logo that take longer than a split second to analyze. Someone with no familiarity with your brand should be able to glance at your logo and get a feel for its connection to your business name. A great way to test whether your logo is conceptually simple enough is to ask a friend or family member their first impression of it. Many times, business owners who design their own logos are too close to the project to be able to see a logo from the objective standpoint of a consumer.
Work With a Creative Logo Marketing Professional
Branding is a crucial component of business marketing success in every industry, and yet, it is also one of the elements of marketing that is most often overlooked. Building a brand can be time consuming, not to mention the software, design skills and research required to create a truly eye-catching visual brand. Working with a professional creative logo marketing service is the easiest way to build a brand that helps identify all your business has to offer.
If you are looking for a stunning yet simple logo, call Brandgy at (352) 578-2000 today. You can also fill out our convenient online contact form to speak with a knowledgeable brand expert who can help you take your marketing efforts to the next level.