Millennials will soon represent about one-third of the population and they are estimated to have about $1 trillion in purchasing power. Given that fact, it's important to know how to reach them properly. Here are some winning tips on how to create content for millennials that can help you start off on the right foot.
Stay in Step with the Times
Trends are changing all the time. Content for millennials that was popular a few years ago will not necessarily be popular today.
Use your website data as well as data published by marketing experts to find out what the current content trends are at any given time. You can also ask your millennial clients directly what type of content they would appreciate the most. Current data can not only give you content ideas but also product and/or service ideas to better meet your clients' needs.
Millennials tend to enjoy humor so use it liberally in your content. Humor keeps content interesting, which not only keeps people on your page but also boosts your standing in Google. Humor also gives people an incentive to share your content on social media channels, thus expanding your reach.
At the same time, it is extremely important to make sure that your humor doesn't hurt people's feelings. Offensive humor can do your company more harm than good as the internet will never forget your blunder.
You also want to make sure your humorous content is relevant to your business. While pet memes tend to go viral, potential clients who come to your social pages looking for informative content don't want to see pages of humorous memes with no connection to your industry.
Have a Passion
Millennials connect with stories and causes. They don't want to read self-promotional content urging them to purchase something simply because they have the money to do so. They want to know more about you, your business and your industry.
If your company sponsors a charitable event or service, let people know. Tell your clients not only who you help but also why you help them. If your company is eco-friendly in some way, make sure that information is featured prominently on your website. If there is an interesting, altruistic reason why you started your company, share it.
Don't limit your story telling just to your blog. BuzzFeed and StumbleUpon are two particularly great social media channels that use storytelling to promote content. Sign up for these channels and use them to bring in millennial customers.
Offer Customizable Solutions
Content for millennials shouldn't provide “one size fits all” solutions. Instead, offer a variety of content on a particular topic to suit the needs of millennials from various walks of life. Make it easy for your customers to pick and choose the content, services and products that suit their needs without feeling pressured to read content and/or make purchases they don't really need.
Get to the Point
Millennials don't want to hear you beat around the bush. They want to know who you are and what you have to offer right off the bat. Don't be afraid to be direct so that they know if you have what they are looking for.
Don't try to pretend your business is something that it's not. Be genuine when talking about your business, products, services, industry and even yourself. Don't be afraid to be vulnerable by allowing potential clients to get a glimpse into your personal life.
Be Mobile Friendly
One of the most important pointers to bear in mind when creating content for millennials is to make sure that the content can be easily viewed on a mobile device. Most millennials use smartphones to browse the internet when out and about and they won't waste time waiting for non-mobile compatible content to load.
At the same time, there is more to creating mobile-friendly content than simply making sure it loads quickly and easily on a mobile site. Make sure it is appealing to mobile users by formatting the content properly so that users can view it clearly and browse through it easily.
Creating content for millennials is an important aspect of reaching this large market. Thankfully, you don't have to go it alone when trying to reach people that fall in this demographic. Brandgy offers numerous online marketing services under one roof, including content marketing packages in various price points. The company also provides licensed images, social media posts and end to end content marketing management to ensure that your content is effectively enabling you to reach your marketing goals. Get in touch with us to find out how we can help you reach your audience in the most effective way possible.