Consistent Branding and Why You Need It

Sep 19, 2017 | BRANDING

Branding is the face of your business, no matter what sector you operate in. Consistent branding is the key to projecting a professional image both online and in person. You can attract potential leads and establish a long-term brand identity through the strategic use of online branding. Read on to learn more about the simple elements of building a consistent brand online that will take your business even further.

Graphic Design

Graphic design is an important element of consistent branding online. From Nike to Disney, iconic logos are used around the world to identify brands and leave an impression in the mind of consumers. A great logo can communicate the most essential elements of your brand identity, set a tone and engage consumers in a meaningful way. A lackluster logo could misrepresent your business or leave potential customers scratching their heads in confusion. All businesses should use graphic design to maintain brand consistency and communicate with consumers. From your website graphics to the logo on your business cards, first impressions matter and there is no better way to make a great first impression than with high-quality graphic design. Research shows that good color theory can improve a website's readership by 40 percent. Color has an intuitive effect on the brain, so choosing the right colors in your online graphics is crucial. For fun-focused brands looking to engage with a Millennial customer base, bright, vibrant colors are a great way to set the right tone on websites, logos and graphic presentations. Businesses in the financial sector may benefit from crisp and understated graphics. No matter what graphic style you opt for, professional design makes your brand appear more reliable and approachable to consumers.

Quality Content

According to one marketing study, 78 percent of consumers perceived brands that put effort into creating custom content as intent on facilitating positive relationships in business. There are numerous opportunities to integrate quality custom content into your online platform, from social media to your website pages and blog. People prefer to engage with other people and tend to view brands that offer unique content as more reliable than faceless entities or those that churn out solely promotional content. Take the time to build up a repertoire of quality content that offers something to consumers in your industry. For example, if you run a home renovation company, you could start a blog with helpful how-to posts that contain organic keyword matches for problems homeowners might search for on the Web. Custom content provides a great opportunity to insert organic calls-to-action that encourage customers to engage with your business if they need further assistance. Custom content allows you to give back to the community surrounding your business, further positioning your brand as an authority within your given area of expertise.

Consistent Branding Builds Relationships

In the digital age, personal connections are still of tantamount value. Consumers demand authenticity in brands now more than ever, and consistency is a crucial part of that equation. One of the simplest ways you can build relationships with potential and current customers while establishing your brand identity is through the careful use of social media. Platforms such as Facebook and Twitter give you the opportunity to reach out to consumers where they already spend most of their time online. From responding to customer service issues to offering promotions to loyal followers, social media provides ample opportunity to put your best foot forward and interact with customers in a positive way. You can also incorporate other aspects of your brand identity, such as graphic design and custom content, through your social media platforms. Posting relevant articles and sharing links your followers care about not only positions you as an authority in your industry but shows that your brand is willing to reach out to its customer base. Social media also provides more options when it comes to launching your online marketing campaigns through audience targeting.

Next Steps

If you are ready to take the next step in building your brand consistency online, Brandgy is here to help. From unique logos and graphic elements to help identify your business to custom-tailored search engine optimization, Brandgy has a diverse array of online consistent branding strategies and services to offer. Contact us today for more information on how you can optimize your online brand.

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