Christmas is a unique time of the year and there are many ways to include the spirit of the season in your November – December content. Following are some Christmas content marketing ideas you may want to consider using to attract new customers and keep current ones.
Choose a Meaningful Theme
Some of the best Christmas content marketing ideas use a meaningful theme to showcase that Christmas is about more than shopping, eating and exchanging presents. Theme ideas can include:
- Giving to those in need
- Spending time with family
- Caring for yourself by taking time during the busy holiday season to exercise
There are a number of ways to incorporate any one of these themes in your Christmas content marketing. The Body Shop, for example, created content that went viral because it connected the purchase of a product with a charitable donation to people in need in Africa. A German supermarket created video content featuring an elderly grandfather who comes up with an unconventional plan to get his adult kids to visit him on Christmas day.
Think About Your Customer's Needs
Another key to successful content marketing is to think about what your customers need. This may mean putting aside your desire to promote or sell particular products in favor of helping your target audience but the results are well worth it. If you aren't sure what type of content would be best, consider asking your customers. Use Facebook or another social media channel to reach out to people and ask them what type of content they would find helpful this holiday season.
Some great forms of content that can meet your audience's needs include:
- Recommendations of affordable Christmas gifts
- Ideas for purchasing Christmas gifts for certain types of people i.e. bosses, mother in law, people with a particular interest or hobby, etc.
- Tips that can help your customers make sure their orders will arrive on time
- How to handle common gift problems such as ordering the wrong item or an item in the wrong size, what to do in the event of receiving a defective item, etc.
- Instruction on how to use certain popular products. Content of this nature should be geared to people who may receive your goods as Christmas present but may not know everything there is to know about using them.
Recaps and Sneak Peaks
Not all your Christmas content marketing has to be centered on Christmas day. Many companies offer a recap of the best blog posts from the previous year or a sneak peek into what the company intends to offer in the coming year. Creating recaps and sneak peaks can be a successful marketing tactic for B2B companies that are not trying to sell goods or services to the general public; however, even B2C companies can benefit from such posts as well.
An added benefit of creating a recap is that you do not have to create entirely new content; in fact, most of your content will be a summary of content that you have published in the past. What is more, the links you post to your old content will benefit your website's SEO as the new links tell Google that your old content is still relevant.
Christmas is a stressful season for just about anyone. If you want to create Christmas content that has the potential to go viral, add a touch of humor to it. People love sharing funny content on social media so content that amuses without hurting anyone's feelings is sure to be a winner. HotelTonight uses this tactic successfully by talking about the challenges of visiting a cranky grandmother or an eccentric aunt. BarkPost used a similar tactic by including cute and amusing dog images with its content.
Naturally, it is possible to go too far with humor and create a post that goes viral for all the wrong reasons. If you aren't sure if humor is appropriate due to the nature of your business, products and/or services, look for other ways to reach your target audience.
Creating and promoting winning content this Christmas season will take time, but the results are more than worth the effort. Content that does well this Christmas season will boost your website's standing in Google, making it easier than ever for potential customers to find you online. Furthermore, the new customers you reach this holiday season will continue to do business with you if you can show that you are an industry leader who is not only knowledgeable but also caring and helpful.
If you need assistance creating winning Christmas content, Brandgy can lend a helping hand. We offer content creating and marketing packages in various price points to suit the needs of all businesses and entrepreneurs. Get in touch with us to get your Christmas content marketing off to a good start.