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The VISQI brand and domain name is an invented brand name that is easily spoken and remembered enabling consistent brand across multiple platforms. VISQI is an acronym for Visual Quality Indicator. A visual quality indicator is an indicator representing the quality of an inspected item that can include a series of colors, separate icons, a series of separate icons, or specific visual characteristics of the inspected icon.

The concept behind the VISQI brand name is the creation of an analysis system or product that can be used in a production environment for inspectors to visually determine the quality level of the inspected item.

For example, VISQI could be a product name for a clear flow valve used in industrial applications. In the oil and gas industry, this product could allow inspectors to visually assess the level of contaminants in the flow lines. VISQI could also be an additive that is added to a liquid that changes color depending on the level of contaminants in that liquid.

The logo design uses a mixture of the entire color spectrum, referring back the visual rating system of the VISQI brand. The logo is shaped as a polygon “eye” with the “V” in the logo layered on top creating a “cornea”, reinforcing the visual aspect of the brand concept.

The US natural gas industry alone is massive, with the US output of natural gas in 2015 over 767 billion cubic meters of natural gas (Statista).

Included with the Sale:

  • The VISQI brand concept.
  • The domain name.
  • Logo design and design files.