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The US Suit brand and domain name are comprised of a combination of the abbreviation for the United States (US) and the word “suit”, referring to a legal action or lawsuit. The US Suit brand name is easily spoken and remembered enabling consistent brand across multiple platforms. The shortness of the domain name (6 letters) enables ease of entry into web browsers and email clients on mobile devices.

The concept behind this brand is a legal information and advertising service that connects US law firms with potential clients in need of a lawyer. The types of different law that could be promoted vary, but the best use would be personal injury legal representation advertisements. Using US (United States) in the name conveys a national respected presence.

The logo design uses a mixture of primarily blue with a one letter in red, combining emotional impact of the boldness of the color red with the trust and dependability of the color blue. When placed on a white background, the logo contains the red white and blue of the US Flag, further reinforcing the connection with the United States of America. The logo is a text-based logo, very simple, easy to remember and compact. The red letter is confined to the start of the word “suit”, capitalizing on the boldness of the color read to parallel the boldness of the attorneys representing you.

Included with the Sale:

  • The US Suit brand concept.
  • The domain name.
  • Logo design and design files.