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The Taxspan brand and domain name are comprised of a combination of the spoken words “Tax” and “Span.” The word “tax” means a required contribution to state revenue, levied by the government. The word “span” denotes the full extent of something from end to end. The brand name is easily spoken and remembered enabling consistent brand across multiple platforms.

The concept behind this brand is an online tax advisory tool created by a CPA firm to help the public and drive leads to their firm. This tool would calculate a person’s or business’ tax exposure based on their location and estimated earnings. The application would consolidate city, state and federal tax rates and calculate an estimated amount needed to be paid in taxes. The application could suggest strategies to reduce taxes.

The logo design uses yellow and gray to convey a sense of clarity and balance. The logo is a series of dots that are almost in a swirl shape. The idea behind this design is that the tax exposure based on income and location is not standard and needs to be analyzed from several different sources of information.

Included with the Sale:

  • The Taxspan brand concept.
  • The domain name.
  • Logo design and design files.