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The Fame Loop brand and domain name are comprised of a combination of the word “Fame” and the word “Loop”. “Fame” refers to celebrity, which with the advent of social media and the era of “self-broadcasting” has become ubiquitous with modern culture. The word “Loop” has several different meanings, but in this instance is envisioned to mean the act of “keeping someone in the loop”. The combination of these two nouns is used to create a “new” noun that also evokes the desire to participate in celebrity. Being “in the loop” is part of the FoMO (fear of missing out) and is especially strong with people attached to social media.

The impact of celebrity culture on modern life has been endlessly debated. In this Huffington Post article, Haley Besser discusses the objectification of celebrities by their fans as a means to garner attention and make money for themselves using the celebrity’s fame as a springboard.

The New York Times best-selling author Deborah King also has an interesting take on how celebrities affect society in her article about how the focus on “celebrity” has become more deeply ingrained on how we define ourselves, even to the point of how we should live our lives. Marketers harness this effect using celebrity pitch-people for promoting products and lifestyles.

Fame Loop is an ideal brand name for a celebrity blog, a social media website, fashion website, or a celebrity news website.

  • The Fame Loop brand concept.
  • The domain name.
  • Logo design and design files.