Choosing a .com domain for your website is one of the first and most important steps to creating a strong, recognizable and engaging brand online. Google CEO Eric Schmidt once said, “Brand affinity is clearly hard-wired. It is so fundamental to human existence that it’s not going away.” An easy, intuitive domain with a .com ending helps your customer make that connection. A few of the ways you benefit from choosing a .com domain:
Your Surfers Expect .com
Search Engine Journal says that fully 75% of registered domains end in .com. Surfers expect this extension and will often go straight for it even when told .info or .net. By building your brand on a .com domain, you can be sure that you will not spend your hard-earned money sending people to the wrong domain.
You Won’t Be Fighting for Traffic with a Better Domain
Say Joe wants to create a site selling custom workout equipment, but GymsbyJoe.com is taken. He could register GymsbyJoe.net or GymsbyJoe.biz. But, in every attempt to market his site, he’d be fighting against the simpler, more recognizable .com. A better path? Pick a unique and recognizable .com domain to be sure that your marketing is benefiting you and not your competitors.
Good Domains Have Viral Ability
We’ve become used to the rhythm and phrasing of domain names that end in .com. Branding is all about creating effortless associations between your business’s names and symbols and the services customers can expect from you. Make it easy for them by having a memorable URL that effortlessly trips off the tongue. A few ways to ensure that you get your perfect .com domain:
Check Domain Names First
It seems natural to come up with a name for a site or business first, then start checking URLs. But, to ensure that you get the best domain name for branding your business, check available URLs before falling in love with a business name. Don’t neglect the possibility of buying established domains. This way, you have a much better chance of finding the perfect .com domain to brand your new enterprise.
Consider Alternatives to Get the .com
Often, people will begin and end their search for the right domain at a domain registrar site. They’ll try for their first choice, then check out increasingly complex names with numbers and hyphens, before finally considering going for the .biz or .net. Instead, consider buying an already registered domain name that fits seamlessly into your branding. While there is a higher initial investment, the right domain can make all the difference in your e-commerce success. Picking the right type of domain name makes every other part of your marketing and branding efforts easier. By making this part of your branding effortless and intuitive, you can concentrate on tasks like creating content for your site, building your social media presence and other tasks that build your brand.