To you, it is a pictorial representation of your business or service. In the eyes of a consumer, however, a logo speaks volumes about your company. This one little thing (when properly designed and integrated) can easily become a huge part of your online marking strategy. In fact, MITSloan Management Review says an effective logo can have a significant impact on consumer commitment. Take a look at a few strategic ways your business should be using logo marketing as part of a comprehensive marketing plan online.
1. Create an effective logo marketing plan.
There is a lot to be said about a logo, even though many business owners do not initially realize it. According to The Balance, you shouldn’t actually create a logo until you have the detailed outline laid out for your branding strategy. This is because this one image can completely change your marketing plan. For example, if you are an online retailer, characters, special lettering, or even pictures can be used in different ways to convey different meanings to consumers. So, take the time to build your logo marketing plan first and then let the details or designing the actual logo fall into place.
You will know your logo is ready for the design process when:
- you have clear goals of what the logo is meant to achieve or say.
- you have an idea of how to use the logo to reflect company values and ideas.
- you have researched the market of your business and know what will garner the most attention or connection.
2. Include your company logo in every ad.
Your logo is like a stamp of authenticity on an ad. If you create a marketing video, make sure the logo is clearly displayed at the start of the video and at the end. It is even a good idea to make the logo a visible part of the video throughout. If you are creating ads to be posted on affiliate websites, include the logo as well. The more you include your logo in these marketing efforts, the quicker you will see brand recognition develop with consumers.
3. Keep the logo visible on your website pages.
When developing your business website, one of the most important things you can do is to make sure anyone who lands on one of your pages is quickly able to determine who they are dealing with. Think about some of the largest and most noteworthy e-commerce sights, such as eBay, Amazon, or Overstock. Each of these websites have a multitude of product and company pages on their site, and you would be hard-pressed to find a page that does not display the company logo at least once. Follow the lead of these big-league companies and integrate your logo clearly on all of your website pages.
4. Use your branded logo in customer or client communications.
Whether you are sending out emails to cover special deals for the week or replying to a web form contact, utilizing the logo in these communications is a big part of your online marketing strategy. Doing this allows for the company logo to grow to be a highly recognizable mark, even when customers or clients or fairly new.
5. Utilize your logo to differentiate your brand from others online.
Your logo, when used properly, evolves into an image that differentiates your business brand from every other online. Business branding involves several facets and components, but one of the most important is visual branding, which is highly related to your brand’s logo. Even though there may be businesses of a similar nature online that you compete with, your brand logo is what sets you apart from these other places. Take a look at some of the similar apps you have on your phone or computer, such as web browsers or messengers. The included logo of those apps is what differentiates one platform from the next. For this reason, you have to ensure your logo is variant from those businesses who are similar to your own and then put it to work.
Because your company logo has one primary function and that is to build recognition, strategic use of yours in logo marketing is a huge ordeal online. If you would like to know more about how you can integrate your logo as part of your online marketing strategy, contact us at Brandgy so we can help.
Tags: digital marketing logo marketing online marketing