Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. Following are some brand building tips every entrepreneur should know in order to become and remain successful in his or her chosen field.
Develop a Unique Value Proposition
In today's world, there are plenty of businesses to pick from. If customers don't understand what you have to offer, they are sure to head somewhere else.
Developing a unique value proposition means defining why people should do business with you. Perhaps, for instance, your food products are expensive but they are certified organic. Maybe there are plenty of HVAC businesses in your area but you offer cheaper prices or a longer guarantee. Maybe you are the only authorized dealer for a particular company in your local area.
Showcasing what's special about your company helps people understand who you are and what you have to offer. Not everyone will be attracted by your unique value proposition, but plenty of people will be if you have studied your target demographic and chosen a proposition that is sure to resonate with them.
Get to Know Your Target Audience
One of the most important brand building tips every entrepreneur should know is that it's imperative to get to know your target audience. This doesn't just mean relying on what the internet has to say about people in your target demographic. It means communicating with them on social media and talking with them at conferences or in your shop.
Getting to know your customers will help you stay in tune with their needs and wishes. If you wonder about changing your business logo or some other aspect of your branding, you can simply reach out to your clientele and find out what they think about your ideas. If you want to expand your services or offer new products, knowing your audience will help you make wise decisions regarding what to offer and when.
Pay Attention to Trademarks
It's smart to research current trends when choosing a brand name, slogan, logo or website design. However, it's even smarter to make sure that your new brand doesn't infringe on anyone else's copyright. Furthermore, once you create your very own brand, be sure to trademark it as soon as possible.
Going to court over a trademark battle is no fun. You will not only lose a lot of money in legal fees but also have to face the hassle of changing an important aspect of your branding. Your branding change may then confuse your target audience, causing a loss of trust and revenue. Avoid legal problems from the start by making sure your branding ideas aren't already taken and then copyrighting your new company name and branding so no-one else can legally use it.
Be Consistent but Not Rigid
Be consistent with your branding so that your customers know what to expect from you. Consistency also makes it easy for people to identify your business even if they have never bought goods or services from you.
At the same time, don't be too rigid to change when change is warranted. If your branding is not as effective as you feel it should be, find out why. If you need to change your name, logo or some aspect of your website design, let your clients know well in advance. It's also extremely important to make sure that any branding changes are made across the board. Check paper documents, all your social media accounts, your website and other online and offline locations to make sure you have completely switched over to your new branding style.
More Brand Building Tips Every Entrepreneur Should Know
- Always get help when choosing a logo. It's all too easy to create a logo that means one thing to you and something entirely different to someone else.
- Remember that color is also part of your branding. Take the time to choose the color scheme for your site that showcases your business in the best possible light. Avoid changing your background colors if possible.
- Your style of writing also defines who you are. Decide early on if your blog posts will be formal, informal, humorous or technical in nature. Stick to your natural voice instead of attempting to impersonate someone else.
Building a brand name from scratch can be hard work. That's why it's often a good idea to get professional help when starting a new business venture. Brandgy makes branding easy by offering ready-made, fully branded websites in a variety of styles to suit the needs of just about any new entrepreneur. Get in touch with us to today to find out how we can help you launch a company that will be successful both today and in the future.