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Make Your Business More Searchable with Local SEO
Make Your Business More Searchable with Local SEO You may have heard of local SEO, but what is it, and how can it make your "brick and mortar" business more searchable online for potential customers? First, let's look at what local SEO is, and how it benefits...
5 Critical Parts of the Professional Website Design Process
Building a business website is not as cut-and-dry as some consumers think. There's more to it than slapping up imagery and filling in text boxes; professional website design yields a high-quality finish that is functional, attractive, and effective. What is it that...
Press Release Marketing for Business Owners
Press releases have long been used to inform readers and other businesses in a specific industry of company news, new product development, mergers and more. What most business owners don't realize is that you can also use press release marketing to grow your brand at...
Give Your Website a Boost with These Simple Rank-Boosting Local SEO Tricks
It looks like a complicated matter, and Google's algorithms are hard to understand, but the truth is, there are some pretty sly ways to trick Google into recognizing your business as a popular local entity. When this happens, you get better rankings in search engines...
What to do if Google Penalizes Your Domain Name
If you suspect that Google may have penalized your domain name, the following steps can help you confirm your suspicions and figure out what to do next. When Google penalizes your domain name, you can in some instances dig yourself out of the hole and get your site...
Is Mixing Activism with Business a Good Idea?
A growing number of business owners are using their content platforms to not only share industry-related information and promote their products and/or services but also talk about causes that are close to their hearts. Mixing activism with business is becoming more...
Strong Branding vs. Weak Branding
Strong branding is essential to every marketing strategy, whether you run a large business or are just starting out. The problem is that most new marketers don't learn to recognize the differences between strong branding vs. weak branding until a marketing campaign...
How to Build Links in 2018
Link building may not be as important as it was several years ago but it is still one of Google's top three ranking factors. Given this fact, it is important to learn how to build links in 2018 that will not only boost your business' online standing now but continue...
Step off the Beaten Path by Using Uncommon yet Effective Local SEO Tactics
Most business owners know about basic local SEO tactics such as signing up for Google places and sites such as Yelp and Angie's List, asking clients for reviews and using content marketing to target specific demographics. However, there are plenty of other uncommon...
Three Lessons Businesses can Learn from Some of the Worst Content Marketing Failures of All Time
Content marketing can devastate your business if you don't use it right. Even large, international brands have discovered this after making some incredible mistakes that, thanks to the internet, can never be fully undone. Here are three of the most important lessons a...
Local SEO on Twitter and LinkedIn
When you think Local SEO strategies, you probably think Facebook. After all, the social media giant is the go-to platform for many users looking to connect with local businesses, reach customer support, or find hours of operation and locations. However, focusing on...
Trending Image Styles for 2018
There are so many image options to pick from that it can be hard to know which ones are right for your business website or blog. If you are creating a new business website or remodeling an existing one, consider the following trending image styles for 2018. They can...
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