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How to Avoid a Re-branding Disaster

How to Avoid a Re-branding Disaster

Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster that had to be almost immediately undone following public backlash. Following are some tips for your...

How to Create a Winning Webinar

How to Create a Winning Webinar

Videos are a great alternative to text content as they lower your bounce rate and are far more likely to go viral than words on a page. Webinars are a good option as they are relatively easy to create, attract customers and business partners and showcase your...

Brand Building Tips Every Entrepreneur Should Know About

Brand Building Tips Every Entrepreneur Should Know About

Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. Following are some brand building tips every entrepreneur should know in order to become and...

How to Create Content for Millennials

How to Create Content for Millennials

Millennials will soon represent about one-third of the population and they are estimated to have about $1 trillion in purchasing power. Given that fact, it's important to know how to reach them properly. Here are some winning tips on how to create content for...

Five Personal Branding Mistakes to Avoid at All Costs

Five Personal Branding Mistakes to Avoid at All Costs

It is all too easy to make serious branding mistakes that can tank your business or at least cause it to take a serious hit. Following are five particularly deadly personal branding mistakes to avoid at all costs. Being Self-Centered Building a personal brand name...

How to Use Twitter Offsite Marketing to Grow Your Brand

How to Use Twitter Offsite Marketing to Grow Your Brand

Twitter is one of the largest social media platforms in the world, and it has an incredibly active user base. With approximately 330 million users, you can guarantee that both customers and influencers in your space are already using Twitter to connect. While it may...

How Online Reviews Affect Your Local SEO

How Online Reviews Affect Your Local SEO

As a business owner, you probably already realize how online reviews affect your brand. A negative review here and there is unfortunately a regular part of business, but a number of negative reviews can damage your reputation. Likewise, many positive reviews that show...

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