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How to Avoid a Re-branding Disaster
Many companies have found that re-branding has enabled them to reach new clients and become far more successful than in the past. Others have found it to be a disaster that had to be almost immediately undone following public backlash. Following are some tips for your...
How Local Event Sponsorship Doubles as an Effective Offsite Marketing Strategy
Event sponsorship is an effective way for small businesses to build a local reputation. Whether you sponsor a local scouts event or a festival the sponsors' names appear on most promotional materials. Today's event promotion includes websites, blog posts, social...
How to Reuse Old Blog Content to Generate Traffic and Sales
Reusing old blog content to generate traffic and sales may sound corny but it is actually an extremely effective way to improve your site's standing online, attract new and old customers alike, get attention from social media channels and more. Following are some...
Everything You Need to Know About Choosing a Website Designer
Your website design is essentially your online storefront. That's why it's important to make sure it's properly designed by an experienced professional. Here are some tips on choosing a website designer that can help you choose the right individual or company for the...
Four Effective Offsite Marketing Tips for B2B Business Owners
Promoting a B2B business online can be challenging but it is far from impossible. Consider the following offsite marketing tips for B2B businesses if you want to attract new customers to your B2B business and keep your existing customers coming back. These tried and...
How to Create a Winning Webinar
Videos are a great alternative to text content as they lower your bounce rate and are far more likely to go viral than words on a page. Webinars are a good option as they are relatively easy to create, attract customers and business partners and showcase your...
Brand Building Tips Every Entrepreneur Should Know About
Choosing a business name and designing a logo are important aspects of branding but they are not the only things you need to do to help customers remember your business. Following are some brand building tips every entrepreneur should know in order to become and...
How to Create Content for Millennials
Millennials will soon represent about one-third of the population and they are estimated to have about $1 trillion in purchasing power. Given that fact, it's important to know how to reach them properly. Here are some winning tips on how to create content for...
Five Personal Branding Mistakes to Avoid at All Costs
It is all too easy to make serious branding mistakes that can tank your business or at least cause it to take a serious hit. Following are five particularly deadly personal branding mistakes to avoid at all costs. Being Self-Centered Building a personal brand name...
How to Use Twitter Offsite Marketing to Grow Your Brand
Twitter is one of the largest social media platforms in the world, and it has an incredibly active user base. With approximately 330 million users, you can guarantee that both customers and influencers in your space are already using Twitter to connect. While it may...
How Online Reviews Affect Your Local SEO
As a business owner, you probably already realize how online reviews affect your brand. A negative review here and there is unfortunately a regular part of business, but a number of negative reviews can damage your reputation. Likewise, many positive reviews that show...
How to Choose the Right Content Writer for Your Business
It's not hard to find a content writer; however, it can be a challenge to find the one that is the best fit for your business. The following tips on how to choose the right content writer can help you avoid common pitfalls and select a writer who will provide top...
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