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Branding for Your Startup – A How To Guide
Creating a startup isn't easy, and you need more than just a great business idea. One crucial step when starting a new company is branding. Here is a quick guide to branding for your startup. What Is Branding for Your Startup? Branding is an essential strategy...
The Science Behind Branding Your Business
The Science Behind Branding - An Essential Element of Establishing a Brand While the word 'Branding' is very commonly used in business today, its routes can be traced back about 1500 years. What is branding, and how can you use the science behind branding to help your...
Your Domain Name and Business Success – Domains and Branding
Your domain name and business success are more tied together than you may think. Once you start planning for your business, you will find that online representation is one of the main things on a long list, but it has an essential role. What Your Domain Name...
Important Factors in Small Business Branding
As a small business, you have likely heard the word branding thrown around a lot, and you know it's essential, but it's not as straightforward as you may think. Small business branding is what your company represents and the unique value your business offers. When it...
How to Use Influencer Marketing to Generate Traffic and Sales
Influencer marketers, as the name implies, are people who are active on one or more social media channels and who typically encourage people to purchase (or avoid) certain goods and/or services). Following are some tips on how to use influencer marketing to help...
How Logo Design and Brand Identity Are Important to Your Company
The design of your company's logo is a major part of what your customers are going to see and remember when they think about your brand. Your business's logo is a graphical symbol, something that briefly and immediately identifies your company. But it's important to...
Why You Should Transcribe Your Video Content
Given the fact that YouTube is the second most popular website in the world, it would seem that it is enough on its own to bring in the traffic and clients your online business needs. However, video on its own is not enough to boost your SEO. There are a number of...
How to Design the Perfect e-Commerce Website
Designing an e-commerce website that appeals to both search engines and potential customers isn't easy but it can be done. The following tips on how to design the perfect e-commerce website will help you design the ideal online store for your business. Make it...
An Introduction to the Seven Most Common Logo Design Styles
The seven most common logo design styles each have their own advantages and pitfalls. Considering these carefully can help you pick the logo that would be best for your particular business. The Seven Most Common Logo Design Styles Lettermark Lettermark logos are...
How to Boost Your Internet Presence Using Offsite Marketing
How to Boost Your Internet Presence Using Offsite Marketing If you have a business, chances are you already have some kind of website devoted to telling your customers about your services and products. While this is a useful way to gain exposure on the Internet, you...
Should You Use Your Name as Your Domain Name?
If you want to use your name as your domain name for your business website, consider the following pros and cons. They can help you make a decision you won't regret later on. The Advantages Personal Branding Personal branding is perhaps the most important reason why...
What to do When You're Sick and Tired of Content Creation
Creating content for your business blog week in and week out can get boring. Thankfully, there are a number of things you can do to regain your inspiration and create winning content. It's normal to get sick and tired of content creation from time to time but you can...
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