So what are the benefits of using short .com domain names in branding?
Choosing a domain for your online business presence is one of the most important decisions you will make when launching your business online. While it can be tempting to try to save by choosing a longer domain that no one owns, your investment in a short, easy-to-remember domain will ultimately pay off.
There are many different domain options, including new domain name extensions being released daily.
Some of the benefits of a short domain name:
Short .Com Domain Names Are Easy to Say
When you meet potential customers and vendors, having a domain name you can say out loud without spelling it out is a boon to your new relationship. Each time someone hears your snappy domain name, the complete picture of your branding becomes better lodged in their psyches.
You dramatically increase the chances that someone will jot down your URL to check out your site later if it’s short, easy to remember, and to the point. Also, when happy customers want to tell their friends about your site, the short domain serves you well here, too. Make it easy for them to spread the word on your behalf, and they will.
One of the Benefits of Using Short .Com Domain Names – They Are Easy to Remember
If your domain combines several not completely relevant words, people are more likely to forget it.
Is the site mikesfloridacardealer.com?
Or is it floridamikecars.com?
The more complex your domain is to remember, the less likely you will get a repeat visit. Since it often takes three or more visits before a person can commit to a purchase, losing repeat visitors costs you sales.
URLs that are easy to remember also help you build a stronger brand. Your company’s name, logo, slogans, and URL will all fit easily in potential customers’ minds, creating a stronger identity they are more likely to trust.
A Short .Com Domain Name Shows Commitment
Internet surfers are now savvy enough to know that a short domain name is an investment.
When you have one for your company, they know you have spent the money needed to make a professional impression. Godaddy reports that Voice.com sold for 30 million, and a domain like cars.com has more heft and authority than floridamikecars.com discussed above.
People will feel more comfortable doing business with a company that gives the impression of having substantial brand authority behind it.
Short .Com Domain Names Are Easier on Mobile Visitors
More and more people use the web from their tablets or mobile phones.
According to Statistica, mobile web traffic accounts for approximately 51.53% of web traffic and has been hovering around the 50% mark since 2017.
Make your site more accessible for mobile users by keeping your URL short and sweet. The easier your site is to use, the more likely mobile users will visit. If you don't optimize for mobile visitors, you lose customers up to 50%!
While you are unlikely to find short and snappy URLs available through registrars, many are available on the secondary market. One of the great places to start is Namecheap's Aftermarket Auctions.
Namecheap Domain Auctions
Investigate options relevant to the business you want to start to find one that fits you. The price of a branding-friendly domain may be higher at the start. But the increased traffic and higher sales mean your investment in your well-branded site will pay off handsomely.
Picked out a domain name? We have a great article on How to Use Your Domain Name to Market Your Business. Check it out and get started!
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