Most business owners are fully aware that an on-site blog holds value in an e-commerce setup, but for the most part, those same business owners don't know the breakdown of why that is the case. If you are in the process of boosting your content marketing efforts, adding a blog to your business website is definitely a step in the right direction. Take a look at the exact reasons why an on-site blog is an important part of your content marketing strategy.

Having a blog boosts your visibility, which enhances your website traffic numbers.

Perhaps you have already built a good content marketing strategy and your website seems to get plenty of visitors, but if you want to see those traffic numbers climb even higher, adding an on-site blog is the perfect plan of action. Adding an on-site blog means your website has more pages, which means more indexing with search engines and more of a chance that a customer will find your site when they key in a certain search term.

Think of adding blog pages like standing on a fishing bank and casting out more hooks into the water. The more bait you have out there floating around, the more likely it will be that someone will bite. It is not at all uncommon for a business to add an on-site blog and see their traffic numbers start climbing almost immediately.

Implementing an on-site blog builds your reputation with your customers.

When you set up a blog that is filled with relative and useful information that is geared toward your clients or customers, they will start to view your business brand as something more familiar. After all, you are taking the time to feed them information that you believe they will need, so your business must be trustworthy and built on good ethics–or at least, this is the impression given to blog visitors.

Your on-site business blog gives you the opportunity to really talk to your consumers. Sure, the website pages should reflect the persona of your brand, but these pages must offer specific information, but the same rules don't apply with your blog. You get the chance to share your business voice on topics you believe your customers care about, which is always an easy way to foster a sense of brand trust and recognition. A few examples of topics your business blog could cover include:

  1. news about related industry happenings
  2. how to articles on using certain products or services you have to offer
  3. seasonal blogs involving your products or services

Adding content to your blog regularly helps nurture social media marketing strategies.

Some business owners used to look at social media marketing as a mere passing fad, but the numbers are showing that social media is probably going to remain as one of the top marketing venues for any business for the long haul. The stats on social media marketing and its importance are pretty astounding:

  • 92 percent of marketers see more business exposure with social media
  • 80 percent of webmasters see a boost in website traffic with added social media marketing efforts
  • about half of the businesses who use social media for marketing at least six hours every week see a reduction in their overall marketing costs

So, how can a blog help nurture your social media marketing efforts? The answer is pretty simple. The key to making sure your social media marketing efforts are effective is to stay active by consistently responding, posting, tweeting on your media pages. Unless you have some news to share about a product or service, you may find yourself scrambling to come up with something to share. However, if you have an on-site blog, you have a lot of informational posts to talk about on social media. Every time a new post is added, you have another opportunity to remind your social media followers that you're still around and still a good place to get information.

If you do not look at an on-site blog from a marketing standpoint, it is easy to assume that this area of a website is sheerly informational, but that simply is not the case. Building your brand and boosting your content marketing strategy could be simplified just by adding a blog to your e-commerce site. If you would like assistance with implementing a blog on your website, contact us at Brandgy.