Creative Logo Marketing

Creative Logo Marketing

Your logo is often the first thing potential clients see, long before they ever enter your office for a consultation or make a purchase on your website. Creative logo marketing should be an essential component of your overall marketing plan. From design to strategic...
Tips for Choosing the Right Domain Name for Your Brand

Tips for Choosing the Right Domain Name for Your Brand

The right domain name is the centerpiece of your online marketing strategy. Choosing correctly makes it easy for potential customers to find you. The wrong name makes it difficult and may even give your competition an edge. Previously, we discussed domain name...
How to Write Your First Blog Posts

How to Write Your First Blog Posts

One of the most daunting aspects of starting a blog is knowing what to write about. Following are some tips that can help any new blogger choose winning topics for the first blog posts. Talk About Yourself People enjoy connecting with other people, not business...
Consistent Branding and Why You Need It

Consistent Branding and Why You Need It

Branding is the face of your business, no matter what sector you operate in. Consistent branding is the key to projecting a professional image both online and in person. You can attract potential leads and establish a long-term brand identity through the strategic use...
Top 3 Offsite Marketing Mistakes

Top 3 Offsite Marketing Mistakes

No one ever said that the only way to market your website is on the website you own yourself. The fact is, marketing offsite is just as important as your marketing efforts within the pages of your site. Unfortunately, business owners with little online marketing...